The brand concept of FreshService is to reconstruct things made around the world from the director's unique perspective and propose them as new products. It develops clothing with a clear purpose of “tools” through collaborations with various makers, manufacturers, and factories, along with tools made from the perspectives of “fashion and art.”

FreshService Director Profile

The director is Takayuki Minami. Born in 1976. From Nagoya.  
In addition to being the creative director of "Graphpaper" and "loomer," he is active in various fields such as spatial design, branding design, and brand consulting.