Abelia Edoward Goucha

Abelia Edoward Goucha is a Japanese fashion brand.

What Abelia Edoward Goucha conceptualizes is the beauty, universality, and simple elegance found in everyday life. It proposes elegant casual wear that combines delicacy and naturalness.

The brand name is derived from the flower name "Abelia edward goucher." Although it appears to be a simple flower, its name is strong, and this gap reflects the brand's value of "finding value in things that are often overlooked."

Abelia Edoward Goucha Designer Profile
The designer of Abelia Edoward Goucha is Seigo Matsui. Born in Hyogo Prefecture in 1999, he attended Osaka Bunka Fashion College for three years, majoring in pattern making. After graduation, he started Abelia Edoward Goucha.