From the spring/summer season of 2026, Shuhei Tada starts SHUREN.
SHUREN is a Japanese men's fashion brand led by designer Shuhei Tada.
It will start from the spring/summer season of 2026.
At SHUREN, we value the beauty found in imperfection, the lingering sense of beauty created by the passage of time, much like the traditional Japanese aesthetic of wabi-sabi.
We maintain the belief that "clothing is not just an object, but a presence that brings warmth and emotion to the hearts of those who wear it," emphasizing craftsmanship and human connections.
Focusing on minimalist wear that showcases artisanal skills, we imbue each item with a story and warmth, proposing a timeless wardrobe loved across generations.
The designer is Shuhei Tada. After graduating from Bunka Fashion College, he worked as a designer and pattern maker for select shops and domestic brands.
He will launch his own brand SHUREN from the spring/summer season of 2026.