BISOWN is a Japanese fashion brand. It offers men's and women's wear.
The concept is "clothing that enriches daily life, casual kimono, comfortable everyday wear, beautiful attire for oneself, and daily clothing."
BISOWN's feature is high-quality wear made using original textiles and knits developed independently in various production areas across Japan. It creates original materials that maximize the characteristics of each region and offers items tailored for men that can be worn by both genders, as well as items with cut forms that streamline excess to elegantly showcase women's bodies.
BISOWN Designer Profile
The designer is Yuka Nakade. Having experienced being a buyer at the Tokyo-based select shop 1LDK, she also has a varied career, serving as a designer and director at BLOOM&BRANCH.
She launched her own brand, "BISOWN," starting from the Spring/Summer 2024 season.