FOLK is a British casual fashion brand. It offers both men's and women's wear.
FOLK's designs are characterized by simplicity, basicness, and cleanliness that can be used in everyday life. It is known for carefully selecting factories and fabrics for each item and for meticulously crafting details, analyzing aspects like thread color, pocket lining, and button selection.
While full of humor, the designs are never overly assertive, as it is driven by the idea of creating items that friends would want to wear. The brand name "FOLK" was chosen for its familiarity and democratic nature.