Thank you very much for all the visits to the event we held the other day.
I was genuinely very happy that many people came.
At the same time, as a store and as an individual, it was a three-day period that made me tighten my resolve to increase our value even more.

With that in mind, I think I will gradually update the blog from now on.

Among the various media out there, there are things that can only be conveyed through this blog.
It would make me happy if you could take at least a little of that home, and ultimately, it would be a great pleasure if you wanted to actually come and visit.

I still have many things I want to convey, but I will stop here.
If you are not uncomfortable with such talks, please feel free to have a chat with me at the store (laughs).

⸻

Now, onto the main topic.

"What should I wear today?"

That time every morning in front of the closet, struggling.
I should have clothes, but for some reason, "there are no clothes I want to wear."

I think many people have experienced this feeling at least once.

Feelings, weather, TPO, size, color...
I think there are many reasons, but for me personally, it's mostly "the mood of the day."

That
"the phenomenon of having clothes but not having any."

This brand naturally solves that.

WONDER ROOM ESSE

Focusing on materials like "Tenzuku" and "Uragawa," which support daily life, it's a creation that thoroughly confronts the "essence."
What is essential varies from person to person, but this brand is truly essential. (laughs)

Actually, I bought it for the first time at this event.
I’ve been wearing it since the day I bought it, and to be honest, I was surprised.
Not only the comfort of wearing it, but more than that, the comfort of "it goes well with anything."

It gives a sense of reassurance that is not influenced by mood,
and leaves room for the wearer.

Before I knew it, the next day, I found myself naturally reaching for it again.
Mode, street, casual, American casual...
Even I, who love everything genre-less.

Clothes that are suitable for any day.
That's why they are "properly chosen" in the closet.
I think this is something very simple yet difficult to achieve.

Without a doubt, it's a piece that will remain in your hands for a long time in the true sense.

⸻

Please come to the store and experience this "essence."


Store Manager HAMMOCK