FUJI24 Autumn/Winter season starts!

From today, FUJI 2024 Autumn/Winter season starts!
In the 1st delivery, classic crew neck sweatshirts and shirts have arrived.

In this feature, I would like to convey the seasonal theme and the aesthetics proposed by FUJI.
We hope you will read it!

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FUJI
Designer/Ryota Fujimoto
The clothes that people wear in their daily lives should blend naturally into their lifestyle and subtly make their presence felt. Based on this idea, we propose clothing that brings richness and joy to everyday life. We create by merging universal creations with contemporary essence while adopting high-quality materials and unique designs.
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In the FUJI 2024 Autumn/Winter season, "Japanese traditional beauty" is the focus.
This essence is delicately woven into each item...

The aesthetics proposed by FUJI may seem difficult to understand at first glance.
Nevertheless, this collection certainly breathes the Japanese aesthetic deeply, and I believe you can feel that spirit by wearing FUJI's clothing.

For example, the selection of fabrics and the exquisite colors of each item...
Soft and fluffy sweatshirt fabric that gently wraps around you, and smooth, stress-free shirt fabric.
A soft, deep green that seems to be extracted from nature.

Additionally, the stitching of the shirts...
Of course, the subtlety and care in the stitching, as well as the precise matching of the stripe patterns, are impeccable.
This is a point where the aesthetics proposed by FUJI, which embodies the Japanese culture that cherishes "hidden beauty," can be felt.

Clothing completed with meticulous finishing that pays attention to every detail is not just a fashion item, but rather, it becomes a piece that can be loved for a long time and serves as a partner in a sense.
That is the clothing created by FUJI.

The collection born from a series of careful choices embodies Designer Fujimoto's quiet passion and thoughtfulness.
That’s why I think there is a comfort that naturally fits to the body, allowing you to wear it without straining your shoulders.

FUJI's clothing does not feature excessive sizing or extravagant, overly assertive designs that chase trends.
Due to its understated appeal and the numerous hidden charms, it can be frustrating that its charm doesn’t come across well on screen.
If you are nearby, I would be grateful if you could take a look at the store and feel FUJI's values and spirit.

We sincerely await your visit.

▼Here is the FUJI product list page
FUJI Product Page

▼You can view the looks here
FUJI 2024 Autumn/Winter Collection