YOKE
YOKE is a Japanese unisex fashion brand that started with the concept of "connecting".
Focusing on materials and patterns, it proposes sophisticated items that add contemporary elements to standard items.
The brand name "YOKE" means "connect", "bond", and "switching fabric for clothing", which relates to the brand's concept.
A series of processes including raw materials → yarn → fabric → cutting → sewing → finishing involves many people, and clothing is realized by their "connection". This reflects the belief that "things connect people, people connect people, and people connect things".
YOKE Designer Profile
The designer is Norio Terada. After graduating from the Bunka Fashion College Design major, he built his career in domestic brands and select shops. He gained experience in design and production management, becoming independent in 2016. YOKE started in the autumn/winter collection of 2018.
