RICE NINE TEN

RICE NINE TEN is a Japanese men's fashion brand. "Intuition and subjectivity first," while weaving together tradition and innovation, it expresses unique wear.

The brand name derives from the intention to freely express "RICE (rice) + NINE (nine) + TEN (ten) = Iki," wanting to be a "kabuki mono."

Profile of RICE NINE TEN's Designer
The designer is Akihira Kimura. After serving as an assistant at Pleasure Principle, he started POURTON DE MOI from the spring/summer season of 2010. He debuted his collection at New YOKE.

Since the spring/summer collection of 2011, he moved the base of activities to Japan.

Started RICE NINE TEN from the 2017-18 autumn/winter season.