Starting today, the FUJI 2024 Fall/Winter season begins!
In the 1st delivery, the classic crew neck sweatshirts and shirts have arrived.
In this feature, I hope to convey the seasonal theme and the aesthetics proposed by FUJI.
Please take a moment to read it!
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FUJI
Designer/Ryota Fujimoto
The clothes that people wear in their daily lives should naturally blend into the lifestyle of the wearer and subtly make their presence felt. Based on this idea, we propose clothing that brings richness and joy to daily life. We are creating designs that combine universal creations with the essence of modernity while using high-quality materials and unique designs.
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In the FUJI 2024 Fall/Winter season, the focus is on "the beauty of Japanese tradition."
The essence is intricately woven into each item...
FUJI's proposed aesthetics may seem difficult to understand at first glance.
However, this collection undoubtedly breathes the Japanese sense of beauty, and I believe that this spirit can be felt when wearing FUJI's clothing.
For example, the selection of fabrics and the exquisite colors of each item...
Soft and fluffy sweatshirt fabric that gently wraps around you, and smooth, stress-free shirt fabric.
A soft and deep green that seems to be extracted from nature.
Additionally, the sewing of the shirts...
Of course, the precision and care of the stitching, but also the pattern matching of the stripes is flawless.
This point embodies the Japanese culture that values "hidden beauty" and can be felt through FUJI's proposed aesthetics.
The clothing completed with careful attention to detail is not just a fashion item, but a piece that can be loved for a long time and, in a sense, become a partner for the future.
That is the clothing created by FUJI.
The collection born from the accumulation of careful choices is imbued with the quiet passion and thoughtfulness of designer Fujimoto.
That’s why I believe there’s a comfort that allows you to wear it effortlessly, naturally fitting your body.
FUJI's clothing does not feature excessive sizing that chases trends or designs that are loud and ostentatious.
Instead, with its understated and hidden charm, it can be frustrating how difficult it is to convey its allure on screen.
For those nearby, please visit the store and experience FUJI's values and spirit firsthand.
We sincerely look forward to your visit.
▼Here is the FUJI product list page
FUJI Product Page
▼You can view the looks from here
FUJI 2024 Fall/Winter Collection
