Lamrof

Lamrof is a Japanese brand that started in the autumn-winter season of 2022.
The concept is "to wear formal attire in a philosophically opposite way."
It develops collections that pay respect to the history and culture of African Americans, which have had a significant impact around the world from the past to the present.

The brand name "Lamrof" is inspired by the reverse spelling that became popular among African American jazz musicians in the 1940s, naming it after reversing "Formal."

Lamrof Designer Profile
The designer is Daisuke Sakamoto.