SEVEN BY SEVEN

THEME OF SEVEN BY SEVEN is the city where the designer spent most of their twenties, San Francisco. The brand name comes from San Francisco's nickname "SEVEN BY SEVEN".
(San Francisco is called that because it fits within an area of "49 miles", represented as "7 miles x 7 miles".)
Influenced by the free strength of various people encountered during days spent visiting vintage warehouses, the brand expresses those experiences.
The brand started with remakes and officially launched as an original brand in 2015.

SEVEN BY SEVEN Designer Profile

Designer is Junya Kawakami, born in 1978.
Since 1998, he has been going back and forth to the United States while engaging in vintage buying.
After returning to Japan, he started the concept shop 7×7 and SEVEN BY SEVEN.